Corolla Cross Launch

TOYOTA

For 2022, Toyota added an all-new crossover to their lineup, the Corolla Cross. For a vehicle that caters to independent young adults at the beginning of their careers and empty nesters rediscovering their identity, we developed a two-touch email that showcases how this vehicle gives their drivers room for more.

With a journal-inspired approach, the emails used doodle illustrations and hand-written notes to point out all the more things a driver can do in their Corolla Cross.